Avoid the failure of your commercial strategies with an internal and external audit that highlights the strengths and weaknesses of your business to optimize them in the short, medium, and long term.
Increase your profits by three times. Better optimizations on business processes. Real results on the current situation of commerce.
Why do I need auditing services for my business?
Conducting both internal and external audits is akin to undergoing a medical examination. Everything that is failing and everything that can be enhanced will become clear and visible to all participants, enabling improvements in the short, medium, and long term. Utilizing the findings from an audit will provide you with the opportunity to make much more informed decisions. Discover why:
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They do it due to:
- Need for innovation
- Not achieving objectives
- Entry of competitors
- Decline in sales
- Changes in consumer habits
- Optimization of marketing expenses
- Growth below the industry average
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of uncertainties regarding marketing actions are resolved through auditing la auditoría
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savings in advertising investment
11 Reasons to Use Audit Services:
Best optimizations for business processes
Real results on the current situation of commerce or entrepreneurship
Strategic contingency plans for the action plan
Detailed knowledge of the organization's accounting performance
Increase future profits
Discover irregularities in front of your target audience and your communication strategies
Know your main strengths and weaknesses.
Getting to know the competition
Precise establishment of organization's goals and mission
Detecting potential future problems and obtaining possible solutions
Creation of more accurate sales and communication objectives
What do we offer you?
We know that starting a new venture or moving forward with a business can often seem daunting; many give up solely out of fear of failure. Having an action plan can be the salvation if you know how to implement it and have quick solutions for everything that can go wrong. That's why we offer you a specialized auditing service in both internal and external processes so that, from now on, all your strategies are the most accurate ones.
Development Process
The 5 steps to conduct an audit are:
1. Situation Analysis
We will analyze the current situation of the business or venture within the market, internally, its products or services, in terms of its competition, and more.
2. Mission and Objectives Setting
We will establish specific objectives and the mission of the business in the short, medium, and long term.
3. Marketing Strategy
We will plan the marketing strategy according to each area of the business and how we will implement it.
4. Economic Estimates
We will lay the groundwork for what we want to work on economically, such as how much is planned to be obtained per year, selling prices, etc.
5. Action Plan
We will set the foundations of the action plan and possible contingencies with their solutions to launch the plan more effectively.
Are you worried that the audit will cause your business to fail?
An audit will highlight both the good and the bad, do not deprive yourself of its knowledge.
#1 Finding more errors than solutions
#2 That it might be costly
#3 That the proposed solutions cannot be applied
#4 That an audit may not be useful for a small business
#5 Not having all the information that Crawpic requires for the audit
Learn about the functions and characteristics of our audits.
Company, brand, and position
The competition
SWOT Analysis
Keys to success
The market
Regarding market characteristics, we will focus on geographical factors (influence areas or total estimated market) and demographic factors (main customer characteristics, such as age, gender, socioeconomic level, consumption behaviors, psychographic characteristics, and more).
Based on market needs, we will analyze main characteristics such as prices, service, accessibility, distinction, etc.
We will search for information about market trends and where we believe they are heading, taking into account evolution and changing processes (quantitative and qualitative estimates).
Positioning
Regarding the brand, we will evaluate its level of awareness in the market, differentiating points, and constraints.
Regarding the product, we will define the "core business" and its weak and strong points, differentiators, and constraints.
We will identify the critical points that need to be addressed before taking action and those external factors that may impact future results.
Objectives
For the marketing objectives, we will define them by emphasizing the expected concrete results, both in the short, medium, and long term.
For the economic objectives, we will specifically define what they are (more sales, more revenue, higher profit margins, etc.), both in the short, medium, or long term.
Mission
Marketing Mix
Regarding the product and service policy, we will summarize the essential points and strive to establish the main objectives for the future, such as new line developments, assumptions, or modifications. Additionally, we will emphasize a customer-centric approach to understand how to communicate potential modifications and how they would benefit the customer.
For the pricing, discounts, and terms policies, we will define what they are and what the ultimate net selling price objective is.
In the distribution policy, we will select the channels through which your products or services will be distributed, particularly considering the characteristics and industry of your business.
For the promotion policy, we will outline the main marketing strategies for your business or venture.
Market Research
Great strategic lines
We will identify the main differentiators, the characteristic branding of the brand, and the primary positioning value of the organization and its products or services.
Additionally, we will provide a clear definition of the idea you want to position in the minds of consumers in the medium term. What do you want them to remember when they think of your brand?
Considering this will also help us think about the benefits the customer will receive from your business/venture when consuming one of your products or services. Based on this, you can then create more relevant sales and communication objectives.
Regarding the product strategy, we will focus on defining the key points on which all actions will be based, from launch to development and renewal.
For the customer strategy, we will devise a loyalty strategy to retain current customers or contacts and encourage them to recommend your company after completing a purchase.
For the launch strategy, we will think about how to make your product or service known and relevant from the start, with communication strategies and presentation events that provide visibility even before it is launched.
For the development strategy, we will establish some concrete and credible medium- to long-term objectives, taking into account expansion into other areas, opening new branches, and more.
Sales forecast
Break-even Point
Expected results
Key points
Organization: We will define the responsibilities of each area and how communication will be between participants.
Implementation: We will establish the key points of plan implementation, including the timeline and those responsible.
Contingency plan
First exercise of the marketing plan
Our Plans
We show you the different options we have according to your needs. If you feel you need a call before making a decision, click on the WhatsApp icon or fill out the form to request a meeting.
Frequently Asked Questions
Still have doubts? Check out our FAQ about Audit Service below.
Why is an audit necessary?
An audit is necessary to understand the main strengths and weaknesses of a brand, company, or venture, to know how to use them to its advantage and enhance available opportunities. Additionally, it is useful to identify what aspects are failing in internal processes and financing, and from there, to be able to solve them with new strategies and different perspectives.
Is it legal to conduct an audit?
Of course! Usually, what is illegal is not to carry them out periodically, as many times a demonstration of audits is required to present to the authorities.
¿Does the Audit serve for any industry?
Certainly! Each audit is tailored to the objectives of your company. Whether it's due to:
- Need for innovation
- Not reaching goals
- Entry of competitors
- Decrease in sales
- Changes in consumer habits
- Optimization of marketing expenses
- Growth below the industry average
Is the service paid for only once?
The audit is paid for only once! Afterwards, if you wish, we can provide quarterly maintenance to review the proposed suggestions as well.
How long does it take to deliver the final Audit report?
Crawpic commits to delivering the final report within a maximum of 4 months, excluding business days in which Crawpic relies on the delivery of materials from the client, such as relevant information for each stage.
Additionally, business days will be discounted if the human resources provided by the client do not attend the sessions. Ideally, the management time will be carried out within a total period of three months and three weeks.
What happens if the time is extended due to lack of information?
In case the project extends to 5 months or more due to lack of information and/or cooperation from the client, you must continue paying the remaining balance and wait for Crawpic's time to proceed.
What resources are needed from the company to work?
To start the audit, the company is required to provide certain information about its organization, as well as time for interviews and surveys, availability of personnel, availability of physical space (if it has one), and availability of schedules to work outside of regular hours for some hours, materials to organize the work, and a reference coordinator to consult eventualities.
What happens if there is a delay in payment?
If there is a delay in payment of the remaining balance by 30 days, an additional 4% must be paid on the outstanding installment. If the delay exceeds 60 days from approval, the additional payment is 10% on the outstanding installment.