Increase your presence and showcase your products or services to the world through your new Institutional Website.
Attract potential domestic and international clients through a website that strengthens your brand image and retains your current customers through the most successful marketing strategies.
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Attract more leads to your company Get a complete website with a low investment Attract more leads to your company
Why do I need to have an institutional website?
Show your website visitors who you are is as important as showing what you have to offer. That's why institutional websites are responsible for providing seriousness, credibility, and strength to a brand or company. In it, you will capture everything you want for your company, such as your unique selling points, philosophy, mission, and brand values. Its attractive design, furthermore, will translate into a significant number of solid sales.
Are you ready to showcase your company to the world?
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It is the number of users on the internet compared to the world population.
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The branch is open 24 hours. Users can browse our products, resolve inquiries, and even make purchases regardless of the day, time, or location, allowing us to keep our store open 24/7.
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Of companies have a website.
8 Reasons to Use an Institutional Website
Having an institutional website that serves as the company's introduction.
Geographical expansion
A complete website with a low investment
Ability to communicate quickly with website users.
Obtaining inquiries about the company's objectives and its products or services
Attract more leads to your company
Innovative design techniques for your entire website
Increase future sales
What do we offer?
Currently, it is more common to find companies that prefer to make themselves known through social media or product stores. However, these modalities sometimes do not allow a user to fully understand how the company operates, what its philosophy is, and what motivates it to offer its products or services. Institutional websites were created with the purpose of attracting and getting closer to future clients in a more personal way. Discover how we can achieve this:
Performance
A complete and original institutional website
The most important goal of our service is for your company to end up with an institutional website that provides users with a place to find a large amount of information, services, commercial activities, and resources related to the organization, making the most of the innovative technology that we can offer.Lead Generation
One of the main reasons for creating an institutional website is to introduce your company to new users, those who could become leads and future customers. Thus, your website should have a strong presence and reinforce all the most important characteristics of your company to help expedite lead and prospect generation.Creation of Unlimited Email Accounts
We will create an email account for your organization to facilitate communication with customers. It will be exclusively for the company's purposes, with a memorable name so that your customers can easily remember it for any inquiries.Direct WhatsApp for resolving customer queries
The use of this communication tool implies a low cost communication investment, as well as an advantage for the customer, since responses will be faster and personalized. Implementing a business WhatsApp line will prevent significant loss of time and enhance the customer relationship to finalize their purchase more quickly.Domain Creation with Brand Name
The domain we will create for your institutional website will be unique to the brand to avoid requiring intermediaries in your company's sales.Navigation Analysis for Enhanced User Experience
We will focus on ensuring the user has the best browsing experience on your website, using an attractive yet easy-to-use design so that they do not get lost and abandon their searches. Providing a good user experience leads to positive references in the future.Website Aesthetics Adapted to the Brand with Innovative Techniques
Your website will reflect the values and energy you want to convey through your brand. We will tailor your options according to each company's needs using innovative design techniques and practices for a professional image of your business.Implementation of Own Hosting with Scheduled Fast Response using Standard Languages
As it's a website accessible worldwide, we will implement responsive versions in various standard languages so that sales opportunities are not missed and the website loads faster.User-Friendly Design with a Control Panel for Easier Management
Once the website creation is completed, you will need to make necessary changes in the future to ensure its relevance over time. We will provide and teach you how to use a basic control panel to ensure smooth management in the future.Connection with Other Communication Platforms
Through your website, users will be able to access other company accounts, such as social media or e-commerce, leading to an increase in followers and contacts.Strategy
Increasing your market presence
Anyone with an internet connection, nationally or internationally, can access your website 24 hours a day, 365 days a year. This capability exponentially expands your company's presence in the market and, consequently, increases the chances of boosting your sales in the future.Expand your geographic reach without time constraints
Your company's website will be available to any geographic area and anyone can access it. Additionally, it will be accessible 24 hours a day, 7 days a week, so no matter who or where the user is, they will find your business without any issues.Joint Planning of the Website with the Company
Our goal is for the website, in no less than five sections, to clearly reveal the values of your company and how it seeks to connect with the customer. With joint planning, there will be no doubts about what will be implemented when developing the website.Competitive Analysis
We will conduct an analysis of your competitors' websites to understand how they operate, what they offer, and how they do it. This way, we'll know what aspects we can leverage to optimize your site and leave no doubt that your company is the best choice.Customized Email Signature
We will create a personalized signature for your company that will be automatically added to the emails you send to your customers with your business account.Content Creation if the Company Doesn't Have its Own Content
In order for a website to rank, it also needs to have its own informative content, such as blog articles or company-specific graphics. If you don't have the expertise to create it, we can provide a quote for our writing service or advise you on its creation.Contact Form in Each Module or Section
Your institutional website will provide users with the opportunity to contact a company representative in any section of the website. This way, we'll reduce the abandonment rate by putting in their hands the opportunities to learn more about what they are looking for.Incorporation of Newsletter for Database Growth
Through your institutional website, users will be able to leave their email in exchange for receiving a periodic newsletter containing valuable information, such as event announcements, discount coupons, company launches, and more. Taking advantage of this opportunity to grow your database is one of the best advantages of websites.Possibility to Showcase Product or Service Attributes in Detail
An institutional website, although not a store where products can be purchased, aims to educate interested users about your company's products or services and their attributes. Thus, there will be one or several sections of your website dedicated to ensuring users have no further doubts about what you offer and all its benefits.Development Process
The 7 steps to create a comprehensive and successful institutional website are:
1. Navigation Definition (3 business days)
We plan how the website will be navigated through a site map. This step is important to achieve user-friendly and secure navigation. We will focus on avoiding navigation confusion.
2. Function Definition (2 business days)
Once we know the navigation that the page will follow, we will focus on the sections of product or service categories it offers, contact methods, frequently asked questions, and much more.
3. Layout Design (15 business days)
In this step, the color palette, typography, logo placement, page structures, and sections are designed. Once designed, the sections are sent for approval.
4. Code Implementation (15 business days)
Once approved, the layouts are sent to the programmers to begin adapting them to code. The development is divided into two stages: Frontend stage, where the visible part of the page is developed; Backend stage, where the functional part of the page is developed.
5. Content Implementation (5 business days)
Content implementation involves inserting all the texts and graphics provided by the company into the website. In case you don't have the expertise, we can provide a quote for the writing of exclusive articles or entire sections.
6. Site Testing (3 business days)
The website is thoroughly tested from end to end to detect any anomalies. Google Tag Manager, Analytics, and remarketing are also tested.
7. Staff Training (4-5 hours)
To understand how the platform works, it is necessary to conduct coordinated training with the staff who will manage the website in the future. We will explain the navigation process throughout the entire website.
Are you concerned about how your website might be perceived? What if it's too difficult to handle?
Below, we address our clients' concerns and provide answers for their peace of mind:
#1 User not understanding the products or services being sold
#2 User not understanding who the company is
#3 Slow webpage
Additionally, we have speed analysis tools to analyze the loading speed of your website and optimize it for enhanced performance.
#4 Difficult navigation on the website
#5 Expensive maintenance
#6 Difficult to manage
#7 Not adapted for mobile devices
#8 Unfavorable aesthetics
What happens if users don't find what they're looking for?
Your website won't disappoint you. Here are several questions we pose:
#1 Difficulty navigating or finding information
#2 Not finding the valuable and interesting content they expected
Discover the features and functions of our Institutional Website Creation service
Research and Development
Competitive Analysis
Preceding Brief
Additionally, we will analyze other channels of your company, if any, to understand what to base the website design on and how to maintain your brand values intact.
Implementation
Sitemap
We will allocate 3 business days for planning.
Code Implementation
The development is divided into two stages:
Frontend Stage: the visible part of the page is developed.
- Backend Stage: the functional part of the page is developed.
We will allocate 15 business days for programming.
Site Testing
We will allocate 3 business days for testing.
Launch
You can offer benefits for the first purchases after the launch, such as discounts or buy-one-get-one-free offers, to attract more customers and give visibility to your page quickly from the start.
Definition of functionalities
We will allocate 2 business days for planning.
Design
The design of your platform will be user-friendly yet attractive. We have innovative techniques in the market that will make your site unique, with possibilities to be viewed on mobile and desktop devices, correct functioning of links and landing pages, and an effective conversion system to carry them out in a single visit.
Once designed, the proofs will be sent for approval.
We will allocate 15 business days for the design.
Content Implementation
In case of not having content available, we can provide a quote for the writing of exclusive articles as well as sections.
We will allocate 5 business days for delivery.
Implementation
Service Completion
Training
The training will teach the professionals who will be responsible for managing the website in the future how to handle these tools in order to develop different strategies within a time frame of 4 to 5 hours.
Bonus por Contratarnos
Además de todos los beneficios que le ofrecen nuestros webinars, le brindamos 7 bonus exclusivos para que garantice y asegure sus resultados:
#1 Masterclass de ventas con webinars
#2 Masterclass de edición exclusiva para webinars
#3 Aprenda a filmarse como un profesional
#4 Master class: cómo integrar profesionalmente los webinars en tu estrategia de marketing
#5 Grupo Exclusivo de Facebook
#6 Sus clientes al instante
#7 Special Bonus:
Edición de su primer webinar
Our Plans
We present you with the different options we have according to your needs. If you feel that you need a call before making a decision, click on the WhatsApp icon or fill out the form to request a meeting.
Durante 6 meses
Única vez
-
Advanced Plan
$349/ for 6 months
For Entrepreneurs
Rapid Extra ChargingSections: Up to 6Mobile Device AdaptationIntegration with AnalyticsWhatsappPro Plan$437/ for 6 months
For Companies
Rapid Extra ChargingSections: Up to 10Mobile Device AdaptationIntegration with Social NetworksIntegration with AnalyticsNewsletter SubscriptionWhatsappElite Plan$559/ for 6 months
For Companies
Rapid Extra ChargingSections: Up to 15Mobile Device AdaptationIntegration with Social NetworksIntegration with AnalyticsNewsletter SubscriptionCorporate Blog (+3 articles)Online Chat or Whatsapp -
Advanced Plan
$1,999/ One-time payment
For Entrepreneurs
Rapid Extra ChargingSections: Up to 6Mobile Device AdaptationIntegration with AnalyticsWhatsappPro Plan$2,499/ One-time payment
For Companies
Rapid Extra ChargingSections: Up to 10Mobile Device AdaptationIntegration with Social NetworksIntegration with AnalyticsNewsletter SubscriptionWhatsappElite Plan$3,199/ One-time payment
For Companies
Rapid Extra ChargingSections: Up to 15Mobile Device AdaptationIntegration with Social NetworksIntegration with AnalyticsNewsletter SubscriptionCorporate Blog (+3 articles)Online Chat or Whatsapp
Frequently Asked Questions
Do you still have questions? Take a look below at our FAQ about Institutional Websites.
What is the difference between e-commerce and business website?
A website typically features a more one-way communication style, including the company's history, its values, and sections offering products. In contrast, an e-commerce site tends to prioritize interaction with users, thus optimizing communication with current and potential customers, while offering a user-friendly comprehensive online catalog and superior customer service. Nevertheless, your website can also include products or services if it doesn't have a separate e-commerce platform.
The service is paid for only once?
The development and programming of the institutional website are paid for either as a one-time payment or over 6 months.
Is it necessary to have a business WhatsApp?
No, you can connect the company's website to your personal WhatsApp, although it is recommended to have a business one to avoid communication issues or mistakes in chat responses. Additionally, a business WhatsApp can leave automatic response messages according to your customer service preferences.
Will the website be viewable on any device?
Yes, we use responsive design tools to ensure that the website adapts to any device.
How long does the website delivery take?
Crawpic commits to delivering the project within a maximum of 2 months, excluding business days where Crawpic depends on the client's delivery of materials such as: briefs, photos, videos, texts, and approval times for each stage. The management time will be carried out within a specified period for each stage.
Does Crawpic take care of positioning my institutional website on search engines?
Within this service, it is not included. We have the Conversion Rate Optimization (CRO) service, which deals with analyzing and optimizing your page for better positioning on search engines using SEO strategies and more. Contact us for a quote.
What other services does Crawpic offer that can enhance the institutional website?
We offer various services that can be tailored to this strategy. For example, creating automated emails to maintain relationships with customers or users who visit your website. You can send emails for abandoned carts, product recommendations, or to encourage people to buy again.
Additionally, we offer the creation of lead magnets or automated webinars to provide special value to customers who decide to download what you can offer.
Automated webinars can be created quickly: choose any video, and we'll turn it into a professional and automated webinar presentation in just a few minutes. Ultimately, you'll get more traffic or sales on your website.
Lead magnets are files with valuable content typically offered on a landing page or section of your website where prospects are sent from various traffic sources. The more traffic you send to your link and the more segmented it is, the more leads you can convert. Lead magnets can include toolkits/resource lists, video training, guides or reports, cheat sheets, free trials, discounts, quizzes or surveys, and much more.
Is there another way to communicate in real-time other than using WhatsApp?
Yes, we can offer our ChatBot service for automated live communication that is tailored to different user queries through the keywords they use. You can inquire about this service without any commitment.
What is the investment for the service?
a) WEB INSTITUCIONAL (CONFIGURACIÓN)
- Navigating and defining functionalities
- Design blueprint
- Frontend and backend development
- Content implementation
- Customer education (blog)
- Testimonials section (provide videos)
- Site testing
- Online training
- Setting up unlimited corporate emails
- Hosting setup included
b) SUPPORT AND MAINTENANCE
Support (optional)
- Create email accounts (up to 5 per month)
- Resolve website queries via email (up to 5 per month)
- Make changes to Lead Magnet based on optimization (x3)
- Make changes to Chatbot based on optimization (x3)
- Make changes to automated webinars based on optimization (x3)
- Make changes to automated emails based on optimization (x3)
- Integrate applications with website or actions (x1)
Maintenance (optional)
- Website security
- Lead magnet performance report
- Automated webinars report
- Automated Email Marketing report
- Chatbot report