Learn how to seize the opportunities and threats of your SME or company and start boosting all your strategies.
Save time and money by creating short, medium, and long-term commercial strategies based on the knowledge of your company's real internal and external processes with a performance audit.
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Improved optimizations on company processes Real results on the company's situation Detect potential problems and obtain solutions.
Why Do I Need the Auditing Service for My Company?
Performing an internal and external audit will reveal everything that is failing and everything that can be enhanced in your company to start improving both short, medium, and long term, based on its main weaknesses and strengths.
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It does so due to:
- Need for innovation
- Not achieving objectives
- Entry of competitors
- Decrease in sales
- Changes in consumer habits
- Optimization of marketing expenses
- Below-average sector growth
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The uncertainties about marketing actions are resolved by the audit.
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Savings in advertising investment
Why conduct an Audit?
MejoresBetter optimizations on company processes optimizaciones sobre los procesos de la empresa
Knowing its main strengths and weaknesses
Strategic contingency plans for the action plan
Detailed understanding of the company's accounting performance
Creation of more accurate sales and communication objectives
Real results about the current situation of the company
Knowing the competition
Accurate establishment of company objectives, mission, and values
Detecting potential future problems and obtaining solutions to mitigate them.
Increase future profits
Discover irregularities regarding your target audience and communication strategies.
What do we offer you?
Currently, many companies fail not because of their catalog, but because they don't know how to keep the same business afloat. Having an action plan is only useful if you know how to implement it and have quick solutions for everything that can go wrong.
That's why we offer you a specialized auditing service in internal and external processes so that, from now on, your commercial strategies are the most accurate:
Audit on the management of the company in all its areas
Our service focuses on conducting an optimal analysis of the current situation of the company with all that it entails, recognizing what the strengths and weaknesses are, and how to implement the action plan effectively to enhance organizational development in the future.Detailed contingency plans for the action plan
We understand that some unexpected aspects may fail, so we will address all that we can think of and then create solutions and contingency plans elaborated especially to detect them in time and resolve them without generating losses.Establishment of the real mission and values with consequent objectives
Setting the mission and values of a company can sometimes be complicated without consistency and real knowledge of the market in which it operates.The mission is a fixed but achievable objective that is difficult to attain, only achieved through the fulfillment of different objectives along the way.
That's why we will help you find the true mission of the company and set the objectives in sales, marketing, and customer service that will most help you achieve it.
Consulting on accounting and financial aspects
We will establish the sales and profit estimates within the first few years, based on the initial exercise, and forecasts according to the break-even point.Evaluation of internal company systems
We will assess the current internal processes, their situation in the market and against competitors to determine what aspects should be optimized and how to address potential future issues.Establishment of specific objectives aligned with the company's mission
We will focus on setting short, medium, and long-term goals that align with the company's main mission, whether they are marketing, launch, production, or customer-related objectives, among others.Detailed reports on the results obtained
We will provide you with reports on all the results obtained in the research and goal-setting process so that you can focus your strategies in the future.Understanding the key points for the success of the action plan
We will determine which aspects to consider when launching the new action plan and what its key points are to achieve better results.Target analysis
We will conduct a specific analysis of the target audience to whom your efforts are directed to determine if your intended communication is reaching and being perceived in the way it needs to be. With this report, you can make more informed decisions and avoid unnecessary losses.Detailed analysis of the competition
We will analyze your direct and indirect competitors, as well as potential future competitors and all their characteristics. We will focus on understanding how they operate in the market, what their strengths and weaknesses are, and how they compare to each other and to your own company.Analysis of the current market, medium-term, and trends
It's not only important to know the current market in which the company operates, but it's essential to understand the trends and changes that will occur in the medium and long term so that current decisions are not based on outdated strategies.Therefore, we will gather and visualize the data obtained so that you can make much more informed decisions in the future.
Customer loyalty and referral strategies
In addition to studying your current product strategies, we will focus on assessing your relationship with current customers and how you can generate more recommendations for your services and products in the future with loyal customers.Final recommendations for long-term development
We will advise you, ultimately, so that you can develop better processes in the future that yield good results in the short, medium, and long term.Multiple marketing policies based on the qualities of your company
We offer you an analysis and recommendation of comprehensive marketing policies that include pricing, promotion, discount, communication, merchandising, and distribution policies tailored to your industry to take advantage within the market and increase profits with optimal strategies.Purchasing and distribution management plans
We will analyze current plans and relevant modifications regarding inventory management, the logistical distribution process, and the production needs to be met.Final recommendations for long-term development
Ultimately, we will advise you on how to develop better processes in the future that yield good results in the short, medium, and long term.Development Process
The 9 steps to conduct an audit are:
1. Analysis of the situation, opportunities, and objectives
We will analyze the current situation of the company, SWOT analysis, mission, values, main objectives, and much more.
We will analyze the current situation of the company, SWOT analysis, mission, values, main objectives, and much more.
2. Market situation
We will discover the current situation of the company in the market, its strengths and weaknesses.
3. Competitiveness
We will analyze the competition, their current situation, indirect and potential competitors, and comparison with your company and among them.
4. Marketing strategies
We will plan the marketing strategy according to each area of the business and how we will implement them.
5. Marketing Policies
We will establish the relevant marketing policies for the company and its internal developments.
6. Sales Plan
We will create a sales plan tailored to the characteristics of the company, the products or services it offers, and the media, among other aspects.
7. Production and Purchasing
We will establish appropriate production and purchasing methods, pricing policies, promotion and distribution, and much more.
8. Results Forecast
We will make an annual and long-term forecast of the expected results.
9. Summary and Conclusions
We will summarize all the information found to reaffirm the company's strengths and opportunities for progress, while concluding the service with recommendations for better decision-making.
Are you concerned that the audit will cause the failure of your company?
An audit will highlight both the good and the bad, do not deprive yourself of your knowledge.
#1 Finding more errors than solutions
#2 That it is costly
#3 That the proposed solutions cannot be applied
#4 Not having all the information that Crawpic requires for the audit
Discover the functions and features of our audits
Situation, opportunities, and objectives
Current Situation: Risks and Opportunities
SWOT Analysis
Values
Mission
Objectives
Market Situation
Target Audience
Internal Keys
Future Keys
Influencers
Current Market, Medium-term Market, and Trends
Market Situation
Competitiveness
Current Situation of the Company Compared to Competitors
Comparative Analysis
Indirect Competition and Potential Competitors
Evolution of Competitiveness
Strategic Measures
Marketing Strategy
Differential Value
Additionally, we will provide a clear definition of the idea that the company wants to position in the minds of consumers in the medium term.
Development Strategy
Marketing Action Plan
Product Strategy
Loyalty and Referral Strategy
Marketing Policies
As for the product and customer service policy, we will summarize the essential points and aim to establish the main objectives for the future, such as new line developments, assumptions, policies, or modifications. Additionally, we will focus on the customer to understand how to communicate potential changes and how they would benefit.
Regarding pricing, discounts, and promotions policies, we will define what they are and how new discounts affect them, as well as the gross and net prices of all products.
In the distribution policy, we will choose the channels through which your products or services will be distributed, especially considering the characteristics and industry of your business.
For the merchandising policy, we will document all the details of its management, technology, control, and more.
As for the communication policies, we will include the main communication lines of the company, public relations policies, and any future modifications (if applicable).
Marketing Strategy
Sales Plan
Sales strategy
Sales conditions
Sales Force
Annual sales plan
Sales budget for the fiscal year
Production and purchases
Production process
Logistics and distribution process
Purchasing and inventory management
Production requirements
Production and purchasing plan
Purchasing plan and forecast
Quality Control Program
Production and purchases
Forecast of results
Projected results
Results of the fiscal year
Income statement: We will provide a summarized analysis of the income statement for the fiscal year.
Treasury: We will describe the financial process including treasury management in cases where the marketing plan is the complete business plan. This will include cash flow and peak financing.
Summary and Conclusion
Risks and opportunities
Changes
Strengths Points
Conclusions
Summary and Conclusion
Our Plans
We show you the different options we have according to your needs. If you feel you need a call before making a decision, click on the WhatsApp icon or fill out the form to request a meeting.
$4,670/ for 3 months
or $13,290 one-time
$4,990/ for 3 months
or $14,220 one-time
$5,345/ for 3 months
or $15,230 one-time
Frequently Asked Questions
Do you still have doubts? Take a look at our FAQ about our audit service below.
Why is an audit necessary?
An audit is necessary to understand the main strengths and weaknesses of a brand, company, or venture, know how to use them to your advantage, and enhance available opportunities. Additionally, it is useful to identify what is failing in internal processes and financing, and then be able to solve it with new strategies and different perspectives.
Is it legal to conduct an audit?
Of course! Generally, what is illegal is not conducting audits periodically, as often audits are required to be presented to authorities as a demonstration of compliance.
Does the audit work for any industry?
Certainly! Each audit is tailored to the objectives of your company. Whether it's due to:
- Need for innovation
- Not achieving goals
- Entry of competitors
- Decrease in sales
- Changes in consumer habits
- Optimization of marketing expenses
- Growth below sector average
Is the service paid for one-time only?
The audit is paid for one-time only! Then, if you wish to have quarterly maintenance to review the proposed suggestions, that can also be arranged.
How long does it take to deliver the final audit report?
What happens if the time is extended due to lack of information?
If the project extends to 5 months or more due to lack of information and/or cooperation from the client, you must continue paying the remaining balance and wait for Crawpic's time to proceed.
¿Qué recursos se necesitan dWhat resources are needed from the company to work?e parte de la empresa para trabajar?
To start the audit, the company is required to provide certain information about its organization, as well as time for interviews and surveys, availability of personnel, availability of physical space (if owned), and scheduling for working extra hours if needed. Additionally, materials to organize the work and a reference coordinator to consult with regarding eventualities are necessary.
What happens if there is a delay in payment?
If there is a delay in the payment of the remaining balance by 30 days, an additional 4% must be paid on the outstanding fee. If the delay is more than 60 days from approval, the additional payment is 10% of the outstanding fee.